Airbnb Experiences | Night Out

DESIGN DIRECTOR - R/GA

As a tourist, there’s a ton to do in the daytime. At night? Not so much. Travelers want to feel less like a tourist, especially in the evening and feel a heightened need for connection. Especially for solo female travelers, partaking in nightlife alone in a new city can feel daunting.

R/GA created a campaign to help Airbnb frame a new set of Experiences: tapping into everything the night has to offer. With a series of photoshoots capturing a range of Experiences throughout the world, we were then able to transform this feeling of carefree discovery led by Hosts into a campaign to help inspire people to go further, discover places and safely, confidently unlock the magic of cities at night.

“Arrive as strangers. Leave as friends.”