the largest consumer goods company in the world, has hidden in the shadow of it’s top brands for too long.
P&G is working towards being more visible and trustworthy as the brand behind many of their customers’ favorite home and personal care products. Part of this effort is with their corporate site, which was typically targeted towards investors & job searchers. Their new goals include giving customers a gateway to finding information about their products, coupons, and become more visible and friendly.
As well as repositioning the content of the website to be more consumer-friendly, we also had the technical requirements of making the website more friendly to how people are viewing the web today. This meant creating a responsive website that could work on tablet and mobile sizes and creating a wider grid to cater towards larger monitor sizes. Through an interative prototype process, we were able to see and test every aspect of the website along the way..
Agency: VSA Partners
Creative Director: Scott Theisen