Procter & Gamble

SENIOR DESIGNER

P&G came with a new goal to become more visible and trustworthy as the parent brand behind many of their customers’ favorite home and personal care products. Part of this effort was with their corporate site, which was typically targeted towards investors & job searchers. Their new goals included giving customers a gateway to finding information about their products, coupons, and become more friendly and transparent.

As well as repositioning the content of the website to be more consumer-friendly, we also had the technical requirements of making the website more friendly to how people are viewing the web today. This meant creating a responsive website that could work on tablet and mobile sizes and creating a wider grid to cater towards larger monitor sizes. Through an interative prototyping process, we were able to see and test every aspect of the website along the way.