Sarah Paulhus
Sarah Paulhus

INTRO

Google Safety Center

ASSOCIATE CREATIVE DIRECTOR - R/GA

As privacy and security have become hot topics, Google has faced increased scrutiny and pressure to be transparent about their practices. In alignment with one of Google’s core brand pillars, trust, we launched Google Safety Center to provide information about their data and privacy practices as a company and throughout their products. Google Safety Center is a website that we launched in 2021 and continue to develop and optimize as Google launches new products and safety features.

 
 

PROBLEM

Previously, Google’s privacy and security image was scattered all across the internet. A quick search for “google product safety” brought you a whole list of results with every product housing their own information in different places. In addition, they were not delivering on a corporate response to user’s questions, including top concerns like “is my personal information safe?” and “how is my information used"?” We needed to shift the narrative from a corporate-focused “Google is safe” to the personal, user-focused “Your information safe and secure with Google”.

 
 

SOLUTION

When designing the Safety Center site, the most important thing that we’d need to keep in mind was flexibility and modularity. We needed to accommodate a ton of content with lengthy paragraphs that sometimes included supplementary images. In order to achieve this, we built a set of flexible components that we could stack and swap in/out as content was being developed and edited. Our team of designers were all able to build our component library from this universal system, ensuring consistency across styling and structure.