Google Workspace
Inspiring customers with an exciting vision for the future of work with the rebrand of G-Suite to Google Workspace
Introduction
With it’s new brand, Google Workspace needed a fresh web presence that would broaden its appeal beyond its core audience of small businesses to include individual and enterprise users. The updated site introduced more industry-specific content and solution-oriented pages tailored to different audience types, with a focus on driving conversions. The rebranding also aimed to shift user perception of Workspace from just a collection of apps to an integrated solution for the future of work.
PROJECT TYPE
Final Outcome
By implementing audience segmentation, the website moved away from a "one size fits all" approach to provide a tailored user experience, ensuring that each visitor saw the content most relevant to their goals and reinforcing the idea that Google Workspace is for everyone.
year
2021
role
Lead Designer
